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- Identity System
- Print Collateral
Martin Commercial Building Business Communities.
Reintroducing a family name to Mid-Michigan.
Chosen to reposition Lansing’s real estate leader and one of its most visible companies, which was founded in 1962, we helped Martin create and adopt a new strong and highly differentiating brand.
- Brand Identity
- Campaign Design
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灯蓝app下载 Excellence In Construction.
Highlighting the “Big Gold W.”
Wieland builds projects across the US and beyond. We built the brand that travels with them, because they don’t trust us to pour the concrete or weld the building frames.
- Campaign Design
- Photography
- Print Collateral
Lansing Symphony Orchestra 87th Annual Season Campaign
Reinvigorating the brand of a time-honored symphony orchestra.
We’ve partnered with this cultural cornerstone of Mid-Michigan for nearly 10 years to grow attendance for and celebrate its broad and respected body of work, including its MasterWorks Series, Pops Series, Chamber Ensembles and Jazz Ensembles.
- Brand Identity
- Environmental Design
- Digital Design
Klavon's Pizzeria and Pub Handcrafted, Artisan Pizza
Differentiating an upscale sports pub and pizzeria.
People flock to their nearest Klavon’s for the incredible pizza and other delicious, scratch-made offerings. Oh – and their staff? Nicer than a room full of kindergarten teachers.
- Naming
- Brand Identity
- Digital Design
Marana Group Data. Documents. Distribution.
Reimagining a 42-year-old logistics brand.
Headquartered in southwest Michigan, and serving clients worldwide, these problem solving folks can deliver 16,000 fresh apples around the country in days or get that dangerous car off the road faster than the apples can hit the ground from the tree. Almost.
- Brand System
- Campaign Creation
- Print Collateral
Capital City Film Festival 2024 Your Festival. Your Formula.
Highlighting a festival’s inclusivity and flexibility.
Lansing, Michigan’s annual, multimedia showcase of independent films and live touring bands grew to include over 70 events, including the screening of more than 150 films, in its 9th year (2024). As a founding and ongoing sponsor, we’ve led CCFF’s branding and marketing activities, providing brand-new and original, award-winning campaigns each year. CCFF was recently named one of the Top 25 Coolest Film Festivals in the World by MovieMaker Magazine!
- Brand Identity
- Print Collateral
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Virid Group Cannabis Staffing and Training
Crafting visual language for a cannabis consulting firm.
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- Book Design
- Editorial Direction
- Publishing
Flower House Detroit Art Installation, Photography Book
Recreating a once immersive and fragrant art installation.
Flower House Detroit is the visual and personal journey of project photographer Heather Saunders. Highlighting the project’s inception, preview, exhibition, and aftermath, this Michigan made book celebrates the gift of finding beauty everywhere – even in the most unexpected places.
- Naming
- Brand Identity
- Exhibit Design
- Digital Design
FLOW Exhibit Impression 5 Science Center
A creative exercise in simplifying fluid dynamics.
FLOW, a brand new exhibit at 蓝·灯下载, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike can study the science of a vortex, power a giant water-shooting flywheel, play with water jets, and much more!
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- Website Development
American Plumbing Craftsmanship Installed with Pride
Positioning a service firm to fly above the rest.
Craftsmanship and classic American workmanship are foundational tenants for this growing service business. Developing an identity around a strong forward facing eagle differentiates this proud workforce.
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Founded 25 years ago, Traction is a leader and expert in brand positioning through strategy and thoughtful design. We have crafted a process to help companies differentiate their identity and use a voice truly reflective of their organization. We’re a passionate group of creators who believe in both celebrating individuality and the great power of community. And eating dessert. We love dessert.
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Awarded the most Gold ADDYs and overall Best of Show for the second year in a row. A couple Best of Category and a Judges Choice rounded out this year’s competition.
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Two more logos selected for the international LogoLounge Book Eleven out of 35,000 worldwide submissions.
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